Before I begin a new site I ask myself four questions:
- What do I want to say?
- Who do I want to say it to?
- How do I get them to listen?
- What do I want them to do?
If the answer to any of these questions is not clear before I start work, I have learned the hard way to put the effort into making them clear – to myself, to anyone I'll be working with and, if I have one, to my client.
Take the time to think things through. At the beginning of a new project one's creative juices are flowing and it's tempting to grab your keyboard and get to work. Hold off.
Carpenters have a saying: "Measure twice and cut once".